Good morning, fans! In today’s blog, we’re going to discuss your presence in social media. You’re the much-needed backbone to a digital revolution. Providing comments, retweets, check-ins and a plethora of other content to the web. We have one question though: have you ever wondered how BIG your influence was? Well Klout, a scoring system of your overall online influence, might shed some light.
Klout scores you on a range from 1 to 100 with higher scores representing a wider and stronger realm of influence. Klout uses over 35 variables to measure your reach and network score.
Klout explained: “True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engaged audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.
We believe that influence is the ability to drive people to action -- "action" might be defined as a reply, a retweet, a comment, or a click. We perform significant testing to ensure that the average click-through rate on links shared is highly correlated with a person's Klout Score. The 25+ variables used to generate scores for each of these categories are normalized across the whole data set and run through our analytics engine. After the first pass of analytics, we apply a specific weight to each data point. We then run the factors through our machine-learning analysis and calculate the final Klout Score. The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people.”
Klout is an awesome new way to check your personal influence on the web…we know, you’re DYING to see yours. Visit: http://www.klout.com and find out your score today!
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